Market, competitive, trend analysis, and journey exploration for a continuing care retirement community
A digital qualitative study with female healthcare decision makers
Interactive mini-workshop delivered during Detroit StartUp Week 2018
— James Clear
Clarify your purpose, focus your tactics, and market with intention
Improve your understanding to better serve your communities
Gain foresight into the forces impacting your market
Learn and apply techniques to support your marketing strategy
Essential data to inform our choices are all around us. Unstructured data are available via keen observation of and in conversation with the communities we serve. It's harnessed via ethical sourcing of non-propriety online information and trend immersion. Data-driven decisions can provide essential clarity of focus and prioritization, powering intentional marketing.
I think of myself as a cross between Russell Crow in Beautiful Mind and Melanie Griffith in Working Girl. Despite an array of seemingly disparate career influences, I spent the last 20 years looking for and making connections. My superpower lies in my ability to synthesize huge amounts of unstructured data that bring context, nuance, and strategic importance to business challenges.
...lessons I've learned working for companies like these in industries like consumer electronics, data security, enterprise software development, financial services & banking, grocery, healthcare, insurance, medical device manufacturing, and retail: