A New Fondness For The Jack-Of-All-Trades?

A New Fondness For The Jack-Of-All-Trades?

An uncharacteristically brief post today! At the Spring MSHPM, Revive Health's Chris Bevelo introduced the subject for his next book: Confluency. He defined it as the end of organizational silos.

I've been noodling that idea ever since. I have been a closet Jack-of-all-trades for my entire professional career. As marketers, we're indoctrinated with identifying the ONE UNIQUE selling proposition and positioning around it. I've worried about and struggled with that idea throughout my consulting career. How can I market my practice as just one thing when, in fact, I help clients with such a range of business problems?

I LOVE the idea that organizational silos can be (must be) dissolved in this age of the collaborative economy.

How about you? Do you think the collaborative economy is making the world  friendlier place for the Jack-of-all-trades? If so, how do we position ourselves?

UPDATE: Since posting about this issue, I've been speaking about personal branding and I often cite this fantastic TED Talk from Emilie Wapnick about Multipotentialite Super Powers: 1) Idea Synthesis,  2) Rapid Learning, and 3) Adaptability -- skills highly valuable to thriving in the 21st century. 

Experiential Marketing At Its Brightest

Experiential Marketing At Its Brightest

My Encounter With The Baader-Meinhof Phenomenon

My Encounter With The Baader-Meinhof Phenomenon