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Retail Workshop

objective

Techstars Startup Week Detroit is a free five-day celebration of entrepreneurship, hosted by a unified community in community spaces. The conference is led by entrepreneurs dedicated to building momentum and opportunity in a revived city. The 2018 event featured an entire day of content at TechTown Detroit, in addition to activities in other locations throughout the City. 

We developed this mini-workshop to promote TechTown's Retail Boot Camp (RBC). Retail Boot Camp is an intensive, eight-week program that prepares serious, Detroit-based entrepreneurs for the opening of their brick-and-mortar retail establishments. In addition to training, RBC provides access to critical start-up capital, affordable space, and ongoing business support. 

results

Attendees learned:

  • How to create their own pop-up opportunities
  • How to research and develop the right mix of area market involvement (considering investment, audience, and potential competition)
  • How to conduct a do-it-yourself merchandising audit
  • How to increase discoverability by incenting consumer-generated social media content
  • What to do in the aftermath of an event to retain and reactivate customers

communities engaged

Detroit-area entrepreneurs and small business owners, pop-up retailers

>> Access my Economic Development resources here